Greg,
It certainly might seem like someone rubber stamped it with the hope you'd give up and they'd save a boat load of money (maybe they are paid commission based on how much money they save the insurance company).
But to be fair, there could be other explanations: The first claims representative might not have been paying attention to your claim (a human error); he/she was so tired that they decided to stamp all the remaining claims with the DENIED stamp they happened to have in their hand so they could go home (overworked and underpaid) ... or they did hope you'd give up on the first round and save the insurance company some money (pure unethical behavior).
You'll never know why the first claim was denied, but good for you for staying in the fight after you got shot down and for not taking their denial lying down!
K



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